Digital Marketing Specialist

The job description, roles and responsibilities, and requirements for the Digital Marketing Specialist are as follows:

Job Description: 

Trending Eyes is on the hunt for a skilled Digital Marketing Specialist to implement and manage our digital marketing campaigns. In this role, you will focus on increasing brand awareness, driving website traffic, and generating leads through various online marketing channels. You will be responsible for creating effective marketing strategies that resonate with our target audience. If you are a results-oriented marketer with a strong understanding of digital channels, we would love to have you on board!

Roles and Responsibilities for Digital Marketing Specialist:

• Develop and execute digital marketing campaigns across multiple channels, including email, social media, PPC, and content marketing.
• Monitor and analyze campaign performance metrics to optimize strategies and improve ROI.
• Conduct market research to identify trends, audience preferences, and competitive landscape.
• Collaborate with the content team to create compelling marketing materials and content that aligns with campaigns.
• Manage social media accounts and engage with followers to build a strong online community.
• Utilize SEO best practices to enhance website content and improve search engine visibility.
• Assist in managing PPC campaigns, including Google Ads and social media advertising.
• Create and implement email marketing campaigns to nurture leads and increase engagement.
• Stay updated on digital marketing trends and tools to continuously improve strategies and tactics.
• Compile reports on marketing performance and present insights to stakeholders.
• Collaborate with the sales team to align marketing strategies with business goals.
• Assist in organizing marketing events, webinars, and promotions to engage with our audience.

Requirements for Digital Marketing Specialist:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in digital marketing, with a focus on campaign management and analytics.
• Strong understanding of various digital marketing channels and best practices.
• Excellent written and verbal communication skills, with a creative approach to content creation.
• Proficiency in digital marketing tools and analytics platforms, such as Google Analytics, Hootsuite, and Mailchimp.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Ability to work independently and collaboratively in a fast-paced environment.
• Familiarity with SEO principles and social media advertising strategies.

Contact us now to know more.