Senior Content Strategist

The job description, roles and responsibilities, and requirements for the Senior Content Strategist are as follows:

Job Description: 

Trending Eyes is in search of an experienced Senior Content Strategist to lead our content marketing efforts and drive our editorial vision. In this senior-level role, you will be responsible for developing and executing a comprehensive content strategy that aligns with our business objectives. Your expertise will guide our content creation process, ensuring that we produce high-quality, engaging articles that resonate with our audience. If you are a strategic thinker with a passion for content marketing, this is an exciting opportunity for you to make a significant impact on our brand’s growth.

Roles and Responsibilities for Senior Content Strategist:

• Develop and implement a long-term content strategy that aligns with business goals and audience needs.
• Lead the content team in brainstorming, planning, and executing high-quality articles and multimedia content.
• Conduct audience research to identify content preferences, trends, and gaps in the market.
• Collaborate with SEO specialists to optimize content for search engines and improve organic traffic.
• Create and manage a content calendar that ensures timely delivery of content across all platforms.
• Analyze content performance metrics to assess effectiveness and identify areas for improvement.
• Stay updated on industry trends, emerging topics, and best practices in content marketing.
• Mentor and train junior content creators, providing feedback and guidance on their work.
• Build relationships with industry influencers and thought leaders for potential collaboration and content contributions.
• Present content strategies and performance insights to stakeholders and senior management.
• Work closely with the marketing and social media teams to ensure cohesive messaging and brand voice.
• Develop and implement content governance and quality assurance processes to maintain high standards.

Requirements for Senior Content Strategist:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field; Master’s degree is a plus.
• Minimum of 5 years of experience in content strategy, marketing, or a related field.
• Proven track record of developing and executing successful content strategies that drive engagement and conversions.
• Strong understanding of SEO, digital marketing, and content management systems (CMS).
• Exceptional writing and editing skills with a keen ability to adapt tone and style to different audiences.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent leadership and team management skills, with the ability to motivate and inspire a creative team.
• Familiarity with content analytics tools (e.g., Google Analytics, SEMrush) to track performance metrics.
• Strong project management skills and the ability to prioritize tasks effectively in a fast-paced environment.

Contact us now to know more.