The job description, roles and responsibilities, and requirements for the Social Media Executive are as follows:

Job Description: 

Trending Eyes is seeking a creative and results-driven Social Media Executive to manage and grow our online presence across various social media platforms. In this role, you will develop and implement engaging social media strategies that align with our brand’s goals. You will create content, engage with our audience, and analyze performance metrics to enhance our visibility and connection with readers. If you have a passion for social media and a knack for crafting compelling narratives, this position is an excellent fit for you.

Roles and Responsibilities for Social Media Executive:

• Develop and execute a comprehensive social media strategy to enhance brand awareness and engagement.
• Create and curate high-quality content for all social media channels, including Facebook, Twitter, Instagram, and LinkedIn.
• Monitor social media trends and stay updated on best practices to ensure effective engagement with our audience.
• Engage with followers by responding to comments, messages, and inquiries in a timely manner.
• Analyze social media metrics and generate reports to evaluate the effectiveness of campaigns and strategies.
• Collaborate with the content team to ensure consistency in messaging across platforms.
• Plan and execute social media advertising campaigns to drive traffic to our website and increase conversions.
• Conduct competitor analysis to identify opportunities for growth and innovation in our social media approach.
• Organize and manage social media contests, promotions, and events to foster community engagement.
• Create engaging visual content using graphic design tools like Canva or Adobe Creative Suite.
• Coordinate with influencers and brand partners to amplify our reach and engagement.
• Stay informed about changes in social media algorithms and adapt strategies accordingly.

Requirements for Social Media Executive:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience managing social media accounts, preferably for a brand or organization.
• Strong understanding of social media platforms and analytics tools, such as Hootsuite or Sprout Social.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Creativity and a strong sense of visual storytelling.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Familiarity with paid advertising strategies on social media platforms.
• Proficiency in graphic design tools is a plus.

Contact us now to know more.